We love and thrive on great stories at MrWatchMaster. In the social media age, more brands are using ‘storytelling’ to convey the merits of their products and engaging – rather than interrupting – with prospective customers.

So we are delighted to see that Panerai have launched a new ‘immersive experience’ named PAMCAST in partnership with Spotify, one of the largest and most well-known music streaming platform.

The collection of eight stories – using the line, it’s all about what you don’t see – centre around Panerai’s heritage, product, innovations and features inspirational editorial content conceived to connect and engage with its various communities.

The rapid evolution of the digital landscape has created many opportunities to strengthen client engagement. Our new online editorial platform, PAMCAST, will be a dazzling collection of inspirational content.

Jean-Marc Pontroué, Panerai CEO

The brilliant initiative is unprecedented and a potential game-changer. The first time a luxury watch brand has used an entertainment platform in such an innovative way that will strengthen brand advocacy.

The immersive PAMCAST content will allow members to not only discover the historical context behind Panerai product, but also to embark on riveting virtual to some of the world’s most enticing destinations.

The channel’s debut offering – ‘Italian Colors’ – is a vibrant playlist that expresses the festive spirit of Panerai. The compilation is a celebration of the most beloved destinations in Italy, encompassing music that spans electronica, pop and R&B and tracks by artists including Massive Attack, Kungs and Daft Punk with the track ‘Giorgio By Moroder’, which features a monologue by the Italian composer and record producer, Giovanni Giorgio Moroder.

For more information about Panerai please visit https://www.panerai.com

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