Next we meet Crispin Jones, the founder of London based watch brand Mr Jones Watches. We recently visited their boutique on the South Bank of the River Thames, just a short walk from Shakespeare’s Globe theatre. These are unusual watches which tell a story, start a conversation or simply make you smile.

Design is at the heart of the brand

We share Crispin’s thoughts and opinions on business and the future direction of Mr Jones Watches.

MWM: How is business?

CJ: Very good – we’re having a great year so far. Our most recent release, A Perfectly Useless Afternoon is a really strong design from a new artist for us (Kristof Devos) and it’s been really popular. We feel as a small team, that we’re really working well at the moment – from the design side, through printing and production to marketing and dispatch, everyone is taking real pride in their work. 

Not useless at all – bringing new talent to the fore

MWM: What are you currently working on?

CJ: We’ve got two new designs that we’re working on in tandem at the moment, but they’re not really at the stage where we can share any specifics just yet – sorry!

Mainly my energy at the moment is taken up with planning for a new combined retail and production space which we are developing and hoping to move into before the end of this year, which is all very exciting.

MWM: Tell us something we don’t know about Mr Jones watches?

CJ: Hmm tricky, how about this for a stat: in the London workshop our small production team averaged 50 watches per week last year. 

MWM: What watch do you wear?

CJ: Currently I’m wearing Robotto Shi, which I really like. Previously I’d been wearing the XL size Last Laugh Tattoo which I love and will probably go back to in a few weeks time (the case size and weight just feels really balanced for me)

Conversation Piece: Uniquely Styled Watches

MWM: Apart from your own brand, which watch would you like to own?

CJ: I’d love to own one of the Charles Frodsham wristwatches, or perhaps one of the Roger Smith hand made pieces. I really admire the skill and craftsmanship that goes into them, although I don’t suppose I’ll ever be able to afford one!

Would Love To Own: Object Of Desire

MWM: What do you like best about the Watch business?

CJ: I think watches are such fascinating objects – they carry so much about our personality, interests and tell people what’s important to us. I don’t think there are any other objects that really do all this, so for me I guess the scope for expression that watches offer, coupled with their functional, useful aspect. 

MWM: What don’t you like about the Watch business?

CJ: I guess that it’s so conservative as a whole – I’d love it if there were more companies like us trying to do something a bit different, but most people just seem to be happy with copying what everyone else is doing… 

MWM: What is next on the horizon for you?

CJ: The move to the new space is going to be really great for us as a company and I’m excited about it (also slightly daunted!) I’m looking forward to the next few releases which we’re working on – we’ve got some really interesting designs and trying some things in a new direction – can’t say any more just yet but keep watching our social media…

If you’d like to know more about Mr Jones Watches, then please visit https://mrjoneswatches.com/


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