Next we meet David Sanchez, CEO of BOMBERG, a brand that celebrates unconventional codes, spirit and identity, it has attracted a new customer base across the world: young, cool, and hungry for creativity. 

BOMBERG was born to stray from the beaten track of traditional watchmaking, a vision shared and driven by it’s CEO. David gives us a deeper insight into the business and plans for the future as we move into a new decade.

Signature Piece: BB-01 Automatic

MWM: How is business?

DS: Good.  With confidence in the future. We are satisfied with the strategic choices that were made at the end of 2018 and that are coming to fruition. Either to fully assume that BOMBERG is a LIFESTYLE brand that offers its customers both ‘watches’ and ‘jewellery’. In this way, there is a real dynamic at the point of sale. 

We focus our products on 3 axes: design, quality and perceived value. Simple. Efficient. 

BOMBERG is the only Swiss Made brand that has a ‘rock n’ roll’ offer with a ‘love me or hate me’ attitude. Always with a very strong perceived value in everything we do. 

We appeal to a niche of individuals with a strong personality, who do not want classic, boring, déjà vu etc. They are looking for a ‘rebellious’, anti-conformist, cool, affordable product and BOMBERG is the only Swiss brand that can offer this between CHF 500 and CHF 1,000. Boom!

This niche is growing, all over the world. Fed up with the classic. So BOMBERG offers more than just a product. An emotion. At an unbeatable price.

We opened very important markets at the end of 2019, such as China. More will follow in 2020. The train is running. 

MWM : What are you currently working on?

DS: We focus our efforts on our clients. All the energy available within BOMBERG is deployed towards the service of the customer. This is our priority, our mantra. Focus, focus, focus. 

Naturally, we are already developing the 2021 collections.

MWM: Tell us something we don’t know about Bomberg watches?

DS: The name BOMBERG! ‘Bomb’ is easy to understand. ‘Berg’ in German, the majority language in Switzerland, means ‘Mountain’. The mountain is the symbol of Swiss tradition. Through BOMBERG, our intention is clear from the very beginning. Of course, we respect where we come from and who we are, but we are the ‘dynamisers’ of this tradition. ‘Love me or hate me’. Always!

MWM: Which watch do you wear?

DS: BB01 Automatic SKULL (below). The SKULL has always been an iconic symbol of BOMBERG.

MWM: Apart from your own brand, which watch would you like to own?

DS: The ‘Turbine’ model from Perrelet (below). It’s the first product I really imagined, developed and launched on the market, more than 10 years ago. My first ‘baby’. So, a special place for me for this watch.

MWM: What do you like best about the Watch business?

DS: The emotion we can create with our clients! We start from an idea, we make a product out of it, we launch it on the market and people buy it. This feeling is unique and is our obsession at BOMBERG.

MWM: What don’t you like about the Watch business?

DS: The conservative spirit and the complexity of our business may be holding us back in our possible product innovations.

MWM: What is next on the horizon for you and your brand?

DS: BOMBERG will continue to grow over the next few years. South America is our core market, we are currently putting a lot of energy into Asia. Europe must follow, I hope to be able to quickly count on a network in the UK, which is an ideal market for BOMBERG. Another challenge is eCommerce. We have tried different formulas, without success. We must find the right way in this area. We’ll get there. BOMBERG is a determined brand that never gives up, just like our customers.

David is a Friend of MrWatchMaster

For more information, please visit https://www.bombergwatches.com

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