Bamford Watch Department (BWD) have agreed a deal to customise renowned Swiss watch brand Girard-Perregaux, part of the Kering Group since 2011. This exciting new strategic partnership should open up more opportunities for BWD to explore within the group.
Girard-Perregaux will join the growing list of Swiss watch brands giving their official stamp of approval to BWD to customise their timepieces – which is a growing trend within the industry.
BWD’s already work with a number of Swiss watchmaking iconic brands including Tag Heuer, Zenith and Corum and continue their strategy to only work with brands in this ‘official’ capacity.
This is a world premier in online customisation for women’s luxury timepieces and a first for BWD.
“We were asked by a client to customise a Girard-Perregaux Cat’s Eye. We approached Girard-Perregaux to make this work, and they were excited by the challenge. They loved the way we were able to customise the dial through our online personalisation technology, and by using our special technique to create a series of really striking dials. The result is a new partnership, and we are looking forward to working with the brand to develop innovative ideas for women watch collectors. This opens up a new path for us to move into a market for us where there is demand.”
George Bamford, Founder, Bamford Watch Department.
The watch that will launch the partnership is the Girard-Perregaux Cat’s Eye – named after the instantly recognisable oval shaped case, hence the name. The polished steel case with a diamond bezel will be the canvas for the BWD online customiser.
Clients will be able to choose from any colour combination to create a unique, distinctive and personalised dial. There will be 12 differently coloured strap options crafted from Epi grain leather.
Diameter: 35,40 x 30,40 mm
Height: 9,10 mm
Case-back: Sapphire crystal
Dial: Custom BWD
Water resistance: 3 ATM
Size: 16,00 / 14,00 mm
Bezel: 62 brilliant-cut diamonds ~0,85 ct. Dial: 9 brilliant-cut diamonds ~ 0,07 ct
Type: Self-winding mechanical movement
Diameter: 25,60 mm (11 1/2 ’’’)
Height: 3,36 mm
Frequency: 28,800 Vib/h – (4 Hz)
Number of components: 208
Oscillating weight: Steel
Finishes: Côtes de Genève, circular graining and bevelling
Power reserve: Min. 46 hours
FUNCTIONS: Hours, minutes, small seconds, date.
AN ICONIC OVAL SHAPE
Gem-set watchcase with elongated and curved lugs for perfect wearing comfort. Details and traditional functions such as the date display and delicate small second hand mirror the oval shape of the case.
THE CALIBRE GP03300-0126
The see-through case-back reveals the reliable in-house manufactured movement made of 208 components and the oscillating weight which is delicately engraved with “GP” logos forming a decorative pattern.