We spent a wonderful morning with George Bamford at the exclusive Mayfair headquarters of his watch customising business, Bamford Watch Department (BWD). He shared with us some exciting news as he officially announced his latest partnership with major Swiss Watch brand, TAG Heuer. We were treated to a personal video message from the effusive brand owner, Jean-Claude Biver. George went on to explain how he has been greatly influenced by the brand over the years and how he was delighted to now be part of the ‘brand story’.

BWD is the first name in watch customisation and is the only British customisation brand officially recognised by the Swiss watchmaking industry. We were then taken on a personal tour by George who explained that they had a team of watchmakers onsite utilising the most advanced and ground breaking technology available today.

Bespoke: George and his team of watchmakers

I have always been an unapologetic racing fanatic and that, coupled with my dedication to the art of watchmaking, has ensured that for me this collaboration is one of the most exciting and rewarding achievements we have accomplished as a business.” George Bamford, Founder, BWD

Andrew Canter, MrWatchMaster with George Bamford

We were then given the opportunity to see the watches ‘up close and personal’. You will be spoilt for choice as there are apparently 52 billion different variations for the customisation of the TAG Heuer watches.

Custom TAG: The new range of customised watches

There will also be a dedicated new online customiser which will be launched simultaneously. For more information please visit Bamford Watch Department

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