Panerai is part of the celebrated Homo Faber 2024 (1st to 30th of September), along with the artistic duo thebackstudio that this year explores the theme, ‘The Journey of Life’.
The exhibition takes place at the iconic Fondazione Giorgio Cini on San Giorgio Maggiore Island, Venice, and this year’s edition is curated by Luca Guadagnino and architect Nicolò Rosmarini, taking visitors on a thematic journey through human life, from birth to afterlife.
Panerai, renowned for its innovative approach in watchmaking, will present a conceptual light installation in the Sala degli Arazzi, a room that symbolises union and love within the journey of life. The installation designed by the artistic duo thebackstudio, known for their contemporary approach to light art and design selected by MATTA gallery, demonstrates Panerai’s commitment to integrating time-honored techniques with modern innovations.
“We are honored to be part of this culturally rich event once again. At this year’s Homo
Jean-Marc Pontroué, CEO, Panerai
Faber, the theme ‘The Journey of Life’ mirrors our own reflections on time. The sitespecific
installation developed by the talented artistic duo thebackstudio showcases our dedication to the art of watchmaking and our ongoing pursuit of innovation, where luminescence comes through in the spirit of hand-made Italian creativity.”
Thebackstudio perpetuates a visual language that escapes conventional artistic categorisations, positioning itself in a grey area between sculpture, art, and design. The installation’s modular design echoes the intricate mechanics of Panerai’s watchmaking heritage, highlighting the Maison’s illustrious history in the invention of reliable instruments of luminescence. The creative partnership harnesses the duo’s expertise in neon lighting and contemporary art, while the structure is reminiscent of the modular architecture of watch mechanics.
Set against the backdrop of the ancient monastery, it offers a visually compelling contrast where Italy’s historical architecture meets Panerai’s innovative pursuit of luminescent technology—a trait that has become a signature of their identity. Here, Panerai reaffirms its role in the ongoing narrative of life’s milestones where illumination plays a pivotal role, showcased by the finest artisans in the world.
This year’s Homo Faber is an immersive experience that showcases the craftsmanship behind objects that mark life’s most precious moments. With exceptional scenography, bespoke handmade creations, and live demonstrations, the event promises to be a sensory experience, with Panerai at the forefront of this narrative thanks to the original perspective of thebackstudio.
For more information please visit Panerai