Piaget will return to the very essence of its style, celebrating the power and radiant energy of its signature goldwork with ‘The House of Gold’ exhibition, marked by inspiring collaborations with artists and designers from the region.
Art Dubai is a key event in the international contemporary art scene, which has always held special interest for Piaget. This part of the world has been close to the Piaget family’s hearts since the 1960s.
“Taking part in the 17th edition of Art Dubai in 2024, during Piaget’s grand celebration of its 150th anniversary, was an undeniable and natural choice for us.”
Benjamin Comar, CEO, Piaget
It is a space for creative fusion, celebrating long-standing icons as well as their contemporary reinterpretations, all linked by a common thread : the wonders of goldwork. Gold is the noblest of materials. Endlessly alluring, it is melted, mastered, and painstakingly carved and engraved by the craftspeople of the ‘Ateliers de l’Extraordinaire’, who work in secrecy in Piaget’s Genevan workshops. Under their expert eyes and skilful hands, unique pieces come to life in a precious blend of High Watchmaking and High Jewellery.
The virtuosity at work in the watchmaking ateliers is just as remarkable, highlighting the art of making Piaget’s ultra-thin timepieces, from the very first versions to the Piaget Polo Perpetual Calendar Ultra-Thin models recently released by the Manufacture. The culmination of Piaget’s ‘House of Gold expertise will be the presentation of a truly iconic timepiece, fully sculpted from the most precious of metals to form a rare piece of artistry, both a fine bracelet and a watch: the Piaget Polo 79.
Firstly, a limited edition of Piaget’s Limelight Gala watch will appear, reinvented by designer Shamsa Alabbar. The piece is a hypnotic reinterpretation of typography and Arabic graphic design conveyed through the sweeping curves of the iconic jewellery watch.
Secondly, Piaget will give carte blanche to the artist Razan Alazzouni, who has already taken part in a duet with Piaget to reinterpret the Possession jewellery collection. This time, she will takes inspiration from another version of the Limelight Gala, made of gold with a marquetry of ornamental stones. The result ? Perfect harmony, springing from an unexpected meeting of minds from two different cultures, a meeting of different times and worlds, naturally feeding into each other and writing a new chapter in Piaget’s history of Extralegenza.
For more information please visit Piaget