Rolex has decided to acquire Bucherer with the watch retailer keeping its name and continuing to operate independently.
With the absence of direct descendants, to sell the Bucherer business, Rolex has decided to acquire the watch retailer, which was until now an independent entity. The move reflects the Geneva-based brand’s desire to perpetuate the success of Bucherer and preserve the close relationship that have linked both companies for the past 100-years since 1924.
Bucherer accounts for more than 100 outlets worldwide, of which 53 distribute the Rolex brand and 48 distribute the Tudor brand. The watch retailer is also an official after-sales service center for both brands. Its watch servicing workshops employ highly qualified watchmakers who have been trained by the company.
The professional relationship, friendship and mutual respect have endured to this day.
Bucherer will keep its name and continue to run its business independently. Its integration into the Rolex group will be effective once the competition authorities have approved the takeover transaction.
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