Minase is a boutique watch manufacturer based in Akita Prefecture, Japan. Producing less than 500 pieces a year, Minase’s philosophy is to make unique, beautiful and highly qualitative hand-made watches that embody the values, traditions and typical crafts of Japan.
When it was founded 15 years ago, Minase decided to hire people from the region and train them following the principle of Monozukuri: learning by doing, again and again. This resulted in a highly motivated workforce of experts who consider their work more than a job. A pride born out in the passion Minase Watches display.
Minase’s philosophy embodies the Japanese principle of Monozukuri. Literally translated, this means to make things, but the true meaning is so much deeper than this. A more accurate definition would be manufacturing or making things by hand. It stands for technological excellence, know-how and spirit of Japan’s manufacturing practices. More than simple words, Monozukuri is a philosophy: to show a sincere attitude towards production, pride at the job, skill and dedication. It is the continuous research for innovation, improvement and perfection.
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