With a legacy inextricably connected to underwater exploration, Panerai perpetuates its pursuit of crafting precise tools through research, new materials, and high technology to accompany the contemporary navigators of the sailing team who exemplify a shared ambition to excel.
As the legends of the sea forge ahead on their quest to conquer the 37th America’s Cup, Panerai, as the official sponsor of the Italian Luna Rossa Prada Pirelli sailing team, advances with the introduction of new timepieces to the Luna Rossa collection inspired by the technical innovation and the majestic beauty of the yachting world. Interpreting the values and boldness of the sporting world in a lifestyle key, the new timepieces are inspired by Luna Rossa’s boat materials and aesthetic codes with a diverse appeal for all genders.
“Our collaboration with the Luna Rossa Prada Pirelli team represents the perfect union of two brands that share the same spirit of innovation, passion for excellence, and love for the sea. Through our common values, we aim to inspire and empower contemporary navigators, pushing boundaries and exceeding limits in pursuit of their dreams.”
Jean-Marc Pontroué, CEO, Panerai
Blue like the sea, and red as the official shade of Luna Rossa; the collection is designated in these colour codes. Luminor Luna Rossa Quaranta PAM01408 cuts a sleek impression with its black 40mm Steel DLC (diamond-like carbon) case and a blue sun-brushed dial that features the date at 3 o’clock and small seconds at 9 o’clock. Powered by the automatic P.900 calibre with a three-day power reserve, its 40mm case size is a perfect fit for all around wear.
For the traveller, the Luminor Luna Rossa Quaranta BiTempo PAM01404 (above) delivers with its automatic P.900/GMT calibre with a three-day power reserve. Displaying two time zones, the tip of the GMT hand is gilded in red in tribute to the colour of the Luna Rossa Prada Pirelli team’s boat sail. The watch is set in a 40mm steel case and features a blue sun-brushed dial.
Panerai also introduces Luminor Luna Rossa Chrono Carbotech PAM01519 (above), an Experience edition that will allow owners of the timepiece to partake in an immersion experience specifically curated by the Maison. Set in a 44mm Carbotech case with a blue sun-brushed dial, the watch will season over time according to wear, creating a specific look to the wearer’s surroundings.
The structure of Carbotech is designed to enhance both the aesthetics and the performance of the material where thin sheets of carbon fibres are compressed at a controlled temperature under high pressure together with a high-end polymer, PEEK (Polyether Ether Ketone), which binds the composite material, making it stronger and more durable. In homage to the sailing experience, the Luminor Luna Rossa Chrono also features the Speed Tachymeter Scale, to measure the average speed of the yacht over a defined distance.
The special Experience edition is limited to 37 pieces to celebrate the 37th edition of the America Cup in 2024. Purchasing the PAM01519 will gain watch owners access to a special experience to take place in Cagliari. Together with the Luna Rossa Prada Pirelli team, participants will have the opportunity to immerse in various activities and workshops connected to the world of sailing and the sea.
Each participant in the Luna Rossa experience will also receive an NFT containing information to support their experience, such as a specific training card, technical information about the watch, a warranty booklet, and finally, an artwork created specifically by the Panerai Studio.
All three models feature a bi-material strap with a strip that bears the emblematic ‘Luna Rossa’ logo.
Additions to the Luminor Due collection are two references, PAM01378 and PAM01381. PAM01378 is set in a polished 38mm steel case matched with a white Saffiano leather strap that bears the team’s name and red stripe logo while PAM01381 is set in a polished 42mm steel case matched with a grey bi-material strap.
Both timepieces have matte white sandwich dials that features the Panerai logo with the inscription Luna Rossa with numerals and indices in dark gray Super-LumiNova®. The small seconds come with red hands in an ode to the team’s official colour while the overall neutral tone of the timepieces makes them highly legible. Powered by the automatic P.900 calibre with a three-day power reserve, the straps are interchangeable with others from Panerai’s range of strap collections. The watches are all boutique exclusives.
Technical Specifications:
Luminor Quaranta Steel DLC Luna Rossa
PAM01408
Movement: Automatic mechanical, P.900 calibre, 12.5 lignes, 4.2 mm thick, 23 jewels, 28,800 alternations/hour. Incabloc® anti-shock device. One barrel. 171 components
Functions: Hours, Minutes, Small Seconds, Date.
Power Reserve: 3 days
Case: Diameter 40mm, Brushed Steel DLC, Brushed Steel with DLC coating bezel, Brushed Steel DLC caseback. Sapphire crystal
Dial: Blue sun-brushed with luminous Arabic numerals and hour markers. Date at 3 o’clock and small seconds at 9 o’clock
Strap: Bi-material rubber/textile Luna Rossa dark blue, STD, 22/20, BA. Trapezoidal brushed steel, 20mm, PAM Click Release System buckle
Waterproof: 10 bar (~100 meters)
Price: RRP £8,000.00
Luminor Quaranta BiTempo Luna Rossa
PAM01404
Movement: Automatic mechanical, P.900/GMT calibre, 12.5 lignes, 4.2 mm thick, 23 jewels, 28,800 alternations/hour. Incabloc® anti-shock device. Power reserve 3 days, one barrel. 171 components
Functions: Hours, Minutes, Small seconds, Calendar aperture, GMT 12H.
Power Reserve: 3 days
Case: Diameter 40mm, AISI 316L brushed steel, Polished steel bezel, See-through sapphire crystal caseback. Sapphire crystal
Dial: Blue sun-brushed with luminous Arabic numerals and hour markers. Date at 3 o’clock and small seconds at 9 o’clock
Strap: Bi-material rubber/textile Luna Rossa dark blue, STD, 22/20, BA. Trapezoidal Classic polished steel-titanium, 20mm, PAM Click Release System buckle.
Waterproof: 10 bar (~100 meters)
Price: RRP £8,300.00
Luminor Chrono Carbotech™ Luna Rossa
PAM01519
Movement: Automatic mechanical, P.9200 calibre, 13 ¼ lignes, 6.9 mm thick, 41 jewels, Glucydur® balance, 28,800 alternations/hour. Incabloc® anti-shock device. One barrel.
Functions: Hours, Minutes, small seconds, Chronograph, Speed Tachymeter scale
Power Reserve: 42 hours
Case: Diameter 44mm, Carbotech™, Carbotech™ bezel, Screwed, Titanium with DLC coating caseback. Sapphire crystal
Dial: Blue sun-brushed with luminous arabic numerals and hour markers. Hollowed chronograph minutes counter at 3 o’clock and small seconds counter at 9 o’clock. Central chronograph seconds hands. Tachymeter scale in the external “rehaut”.
Strap: Bi-material Luna Rossa rubber/textile blue, STD, 24/22, BA. Trapezoidal titanium with DLC coating, 22mm buckle.
Waterproof: 10 bar (~100 meters)
Price: RRP £41,400.00
Luminor Due Luna Rossa
PAM01378
Movement: Automatic mechanical, P.900 calibre, 12.5 lignes, 4.2 mm thick, 23 jewels, 28,800 alternations/hour. Incabloc® anti-shock device. one barrel. 171 components.
Functions: Hours, Minutes, small seconds, Date.
Power Reserve: 3 days
Case: Diameter 38mm, Polished steel, Polished steel bezel, Inserted, Steel caseback. Sapphire crystal
Dial: White with luminous Arabic numerals and hour markers. Date at 3 o’clock and small seconds at 9 o’clock.
Strap: White Saffiano calf Luna Rossa strap , STD, 20/18, BA, Luminor Due 38mm PAM Click Release System. Polished steel, 18mm buckle
Waterproof: 3 bar (~30 meters)
Price: RRP £6,400.00
Luminor Due Luna Rossa
PAM01381
Movement: Automatic mechanical, P.900 calibre, 12.5 lignes, 4.2 mm thick, 23 jewels, 28,800 alternations/hour. Incabloc® anti-shock device. one barrel. 171 components.
Functions: Hours, Minutes, small seconds, Date. Power Reserve: 3 days
Case: Diameter 42mm, Polished steel, Polished steel bezel, Inserted, Steel caseback. Sapphire crystal
Dial: White with luminous Arabic numerals and hour markers. Date at 3 o’clock and small seconds at 9 o’clock.
Strap: Bi-material rubber/textile Luna Rossa grey, T/T stitching, STD, 22/18, BA, PAM Click Release System
Waterproof: 5 bar (50 meters)
Price: RRP £6,700.00
For more information please visit Panerai