M.A.D.2 Spins A Different Story

M.A.D.1 broke the rules, and now the M.A.D.2 spins a different story.

The latest iteration was born from the mind of Eric Giroud, a designer, rebel, and longtime MB&F Friend – the timepiece is a love letter to the wild, electrifying spirit of 1990s club culture; it’s the second act in a saga that started with an unexpected hit for MB&F.

During the 1990s, Eric was tearing it up on dancefloors at Lausanne’s legendary clubs. Think pulsing basslines, vinyl grooves, and nights that blurred into mornings. Memories that shaped the inspiration behind the M.A.D.2 – smooth like an almond, bold like a second album, unapologetically M.A.D.

The M.A.D.2’s raised central subdials – displaying the hours and minutes – look like the turntables from a DJ mixing console. The central dial over which they rotate is a love letter to vinyl textures, with grooves and satin finishes mimicking music tracks. Surrounding it is the platter, inspired by the stroboscopic band of the Technics SL-1200 – complete with Super-LumiNova stop pins. Every flick of the wrist sets the platter spinning: the stroboscopic platter is in fact the automatic winding rotor, visible from both the front and the back.

There is a horological surprise: the jumping hour complication. It’s a secret you only uncover after spending time with the watch – nothing screams “bi-directional jumping hours” at first glance. The small metal markers – which look like guitar picks, almonds, or maybe even alien eyes – conveniently indicate the jumping hour and trailing minutes at the very centre of the watch.

Despite being visually worlds apart from the M.A.D.1, the M.A.D.2 shares the same heartbeat: the La Joux-Perret G101 movement found in the M.A.D.1S, now enhanced with a bespoke jumping hour module developed by MB&F. Swiss-made, Swiss-assembled. The M.A.D.2’s 42mm stainless steel case is like a rounded pebble – its smooth shape, how it feels in hand, the almond-like curves, and even the crown’s logo.

Two models, two personalities: Orange (exclusively for The Tribe and Friends) and Green (via raffle)

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