July 9, 2026
July 9, 2026

Alexander Shorokhoff Reimagine A Frozy Winter

Alexander Shorokhoff has never been a manufacture content to rest on past triumphs. The Winter model long one of the brand’s most recognisable creations has earned its place as a contemporary classic thanks to its shimmering diamond‑dust dial, sculpted leaf pattern, and the discreet pair of diamonds marking 3 and 9 o’clock.

It is a design that has become part of the brand’s visual DNA, distinctive, artistic, unmistakably Shorokhoff. But true classics evolve. They surprise. They challenge expectations. And with the new Frozy Winter, Alexander Shorokhoff brings two of its strongest design languages together in a single, striking composition.The familiar Winter dial finds an entirely new stage inside the dramatic architecture of the Frozy case. This is not a simple transplant, it is a meeting of two icons, each amplifying the other.

The Frozy case, with its stepped multi‑bezel construction, feels almost sculptural. Its shimmering surface, created through a specialised blasting technique and refined by hand, gives the impression of freshly fallen snow catching the light. The gold IP coating adds warmth and richness, transforming the watch into a wearable piece of art. Even the crown follows this architectural language, echoing the stepped geometry and completing the cohesive aesthetic.

Through the sapphire case back, the automatic Cal. 2892/SW300 reveals itself in full decorative splendour. The hand‑engraved rotor, blued screws, and refined finishing underline the manufacture’s commitment to traditional craftsmanship.

White lacquered hands provide crisp contrast against the gold diamond‑dust dial, ensuring legibility without compromising the artistic intent. The calfskin strap, embossed with a caviar texture, adds tactile depth and integrates seamlessly with the overall design. On the wrist, the Frozy Winter is unmistakably Shorokhoff: bold, expressive, and unapologetically individual.

With only 60 pieces available worldwide, the Frozy Winter is crafted for collectors who appreciate originality and artistic horology. It is not a watch that blends in, it is a watch that declares its presence.

Technical Specifications:

FROZY WINTER (AS.FRZ02‑1Z)

Price: €2,490

Movement: Automatic Cal. 2892/SW300; hand‑engraved rotor; 25 jewels; approx. 42‑hour power reserve

Functions: Hours, minutes, central seconds, date

Case: Stainless steel with gold IP coating; stepped multi‑bezel architecture; hand‑refined blasted finish; 5 ATM

Diameter: 40 mm

Height: 10.3 mm (incl. crystal)

Crystal: Sapphire front (AR‑coated) and sapphire case back

Dial: Gold with diamond‑dust finish; two diamonds at 3 and 9 o’clock

Hands: White lacquered

Lug Width: 20 mm

Strap: Calfskin with caviar embossing; engraved pin buckle with gold IP coating

Limited Edition: 60 pieces

For more information please visit Alexander Shorokhoff

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