AWAKE has created four new 39 mm Métier d’Art watches, showcasing the ancestral art of Vietnamese Son Mai lacquer.
Celebrating its 5th anniversary, AWAKE sets a major milestone with its inaugural permanent collection: a world first, combining two Métiers d’Art, a luminescent innovation, and a Swiss movement – all for £1,650. French creativity, Swiss watchmaking excellence and Vietnamese ancestral art – AWAKE combines the quintessence of traditional art and contemporary watchmaking in an unrivalled value proposition.
For the first time in the history of watchmaking, two Métiers d’Art (crafts akin to artistry) – ‘Son Mai’, the centuries-old Vietnamese art of sanded lacquer, and silver leaf gilding – come together in the creation of unique dials. Each hand-crafted dial, a work of art in its own right, requires a unique skill and between 10 and 15 hours of painstaking attention to detail.
AWAKE introduces a new luminous signature thanks to the complex construction of the indexes and hands, wrapped in Super-LumiNova® BGW9, creating a subtle play of light and shadow akin to chiaroscuro. This ingenious design generates backlighting effects that magnify the depth and reflections of the lacquer, transforming the space between the sapphire crystal and the dial into a veritable chamber of luminous reflection for a unique visual experience.
As another first, AWAKE is going Swiss Made by integrating Swiss movements from La Joux-Perret, the historic Manufacture based in La Chaux-de-Fonds, the cradle of Swiss watchmaking. Assembled in La Chaux-de-Fonds as well, each watch embodies the perfect blend of horological creativity, beautiful craftsmanship and reliability, for exceptional value for money.
Technical Specifications
Son Mai – Silver Leaf Collection
Case: Recycled 316L stainless steel
Diameter: 39mm
Lug to lug distance: 45.6mm
Lug width: 20mm
Thickness: 11.80mm with crystal / 10.90mm without crystal
Métier d’Art dials: 4 colours ( ‘Lava’/‘Emerald’/’Outre Bleu’/‘Amethyst’). Handcrafted using two ancestral Vietnamese techniques: “Son Mai” sanded lacquer and pure silver leaf gilding.
Indexes and hands: Super-LumiNova® BGW9, AWAKE luminous “coiffe” signature.
Water resistance: 5 ATM (50m)
Crystal: Sapphire, anti-reflective coating
Caseback: Screw-in caseback, sapphire crystal
Movement: Automatic La Joux-Perret G101
Power reserve: 68 hours.
Decoration: Customized tungsten rotor, alternating hollows and reliefs with brushed, bead-blasted and polished finishes.
Strap: DELUGS for AWAKE – nubuck, grey rubber-lined and stitched; 115 mm x 70mm / 20-16 mm; Recycled 316L stainless steel pin buckle.
Warranty: 3 years international / Watch Certificate digital passport for Awake
Retail price: €1,950 EUR/$2,150 USD/£1,650 GPB/1,850 CHF – excluding taxes and shipping.
For more information please visit AWAKE