Elliot Brown began with a goal to build the most wearable, affordable, toughest watches on the planet. Long term friends Ian Elliot and Alex Brown share many years of totally unique watch making skills from the world of extreme sport and it’s this knowledge that forms the bedrock behind their extraordinarily capable watches.

The business was conceived working late nights and weekends for two and a half years until they were ready to throw off their career comfort blankets and open the doors to Elliot Brown in 2013. Elliot Brown’s raison d’etre is to make the absolute best of breed watches, that exceed expectations, that are 100% fit for purpose, who’s stories of survival and real world testing are honest and genuine.

It’s not easy, it takes time to build an idea into a business this way, and it’s a work of fanatical attention to detail. But once you’ve made watches of this calibre, their stories and feats of endurance start to gain their own momentum and the brand has become a ‘thing’.

It’s been a natural process, it can’t be rushed, nor can it be bought by a marketing department or a paid celebrity endorsement. Of course we do enjoy relationships with very well known personalities who we’re lucky enough to call our friends, but all choose to wear Elliot Brown because of their capability and how they perform, discreetly every day. It’s real, hard won loyalty, it’s felt by all of our customers and it forms the bedrock of the business.

For more information please visit Elliot Brown

Elliot Brown on MrWatchMaster:

Elliot Brown Watches Are Inspired By The Coast And Built Without Compromise