WatchIt! Watch Fair 2026 Returns Bigger Than Ever
The UK’s most approachable and enthusiast-driven watch event is back. WatchIt! Watch Fair returns for its fifth edition in 2026, larger, more diverse, and more in demand than ever.
Hosted in the Midlands, this growing event continues to attract collectors, newcomers, and independent brands from across the country, offering something refreshingly different from traditional watch shows.
A Watch Fair Built for Enthusiasts
WatchIt! has carved out a unique space in the UK watch scene by focusing on what actually matters: people, conversation, and hands-on experience.
Forget glass cases and distant displays, this is a place where you can:
- Handle watches freely
- Speak directly with founders
- Discover brands you won’t see everywhere else
The atmosphere is relaxed, inclusive, and genuinely community-led.
The Biggest Edition Yet
Momentum continues to build, with 40 brands already confirmed and more to be announced.
Expect a carefully curated mix of:
- Independent watchmakers
- Emerging microbrands
- Established names engaging directly with collectors
This year’s event is set to be the most ambitious yet, without losing the intimacy that defines it.
What You Can Expect
- Direct access to brand founders and teams
- Hands-on time with a wide variety of watches
- A welcoming environment for all experience levels
- A diverse and thoughtfully curated brand line-up
Whether you’re buying your first serious piece or adding to a growing collection, WatchIt! offers a rare chance to connect with watches in a meaningful way.
Event Details
WatchIt! Watch Fair 2026
Date: Saturday, 20 June 2026
Location: voco St. John’s Hotel, Solihull, Birmingham
VIP Entry: 10:00 AM (includes complimentary drink)
General Admission: 11:00 AM
Closing: 4:00 PM
Getting There: Easily accessible via the M42, M1, M5, M6, and M40, with nearby rail links and Birmingham International Airport.
Tickets & Links
- Official Website: watchitfair.com
- Tickets: Available via Eventbrite
- Community: Facebook Group
For more information please visit WatchIt! Watch Fair