Breitling and the National Football League announce a multi-year global partnership that designates Breitling as the official timepiece partner of the NFL.
This groundbreaking agreement marks the NFL’s inaugural collaboration with a luxury watch brand and introduces Breitling as the league’s first global luxury timepiece partner. To commemorate this, Breitling has unveiled two NFL team-edition collections: the Chronomat Automatic GMT (above) and the Endurance Pro (below), featuring specially designed timepieces for each of the league’s 32 teams.
“This partnership unlocks new possibilities and value for the NFL, allowing us to set a new standard for our brand. We look forward to integrating the bold spirit of Breitling with the power of our sport to connect with fans through meaningful, lasting products and tailored experiences tied to some of the league’s biggest moments.”
Renie Anderson, Executive Vice President and Chief Revenue Officer, NFL
Breitling and the NFL share over a century of shaping global culture, each rooted in precision and performance. Notably, Breitling collaborated with the Baltimore Ravens in the 1990s with a limited Breitling Chronomat ref.1305012. Breitling watches, trusted by athletes, adventurers, and tastemakers alike, embody the NFL’s unmatched energy, precision, and timeless appeal. Together, they transcend sport and style, inspiring lifelong passion, and loyalty across generations of watch enthusiasts and fans worldwide.
“Partnering with the NFL is a defining moment for Breitling. The NFL brings people together: families, friends, entire communities. It’s about the moments you share and the traditions you build over time. That’s what we wanted to reflect in these watches. It’s something you wear with pride and one day pass on, along with your love for the game.”
Georges Kern, CEO, Breitling
Breitling will activate across key NFL events including Super Bowl LX, NFL Honours, and other marquee moments throughout the season. As part of this partnership, Breitling will also present custom timepieces for select winners at the 2026 NFL Honours, presented during the annual awards ceremony. Breitling will also support the league’s long-term commitment to global expansion by activating at Breitling boutiques around the world, including in connection with the 2025 NFL International Games.
The partnership will offer NFL fans around the world access to the two NFL team-edition collections. Each of the 32 models in each series features the individual team’s official team colors and logos. The dial color matches each NFL team’s primary color—be it Montana Red for the San Francisco 49ers or Midnight Green for the Philadelphia Eagles—each dial will be the ultimate expression of fandom on your wrist! On the contrasting GMT hand, the secondary color of each team is featured such as Steelers Gold or Broncos Navy. Breitling went for a tone-on-tone 24-hour scale to let the team’s color GMT hand speak for itself. One final tribute to your NFL team includes the individual club’s logo engraved on the caseback.
There are 32 colorful variations of the new Breitling Endurance Pro NFL Team Editions, designed to celebrate each NFL Team. The variations are distinguished by their own bold colors that honor each NFL team: they are designed with an inner bezel, which is marked with a useful pulsometer scale, in your team’s primary color, making it easy for the you to keep track of your heart rate, especially when the game goes into overtime. Fans will also enjoy the added design touch of the team’s logo positioned in the six o’clock subdial. Etched on the titanium caseback is the iconic NFL Shield, one more subtle nod to the sport with the largest and most avid fan base in the world. Each watch features a black dial and a titanium bidirectional rotating bezel.
Pricing:
Chronomat GMT: RRP £5,350.00 GBP
Endurance Pro: RRP £3,650.00 GBP
For more information please visit Breitling