A. Lange & Söhne has opened the doors to its newest London flagship boutique, taking pride of place on the iconic Old Bond Street in Mayfair.
The Saxon manufacture invites visitors to step into its world of precision, heritage, and craftsmanship—an immersive space where the spirit of Glashütte comes alive in the heart of London.
Marking a significant milestone for the brand’s UK presence, the four-storey boutique is situated on one of the world’s most distinguished luxury thoroughfares. Whether arriving on a whim or by appointment, guests are welcomed into an environment defined by calm sophistication, where expert guidance and personal service are paramount. A curated selection of timepieces awaits, including boutique-exclusive creations and rare limited editions, offering a comprehensive introduction to the breadth of Lange’s contemporary collection.
The boutique’s elegant dark-grey façade—timeless, understated, and unmistakably Lange—sets the tone for the experience within. The ground floor greets visitors with a compelling narrative of the brand’s storied history and its six watch families. A refined lounge evokes the charm of a traditional London club, harmoniously reinterpreted through Lange’s modern design language and illuminated by a striking skylight.
Climbing the first staircase, the focus turns to the meticulous artistry that defines every Lange timepiece. Here, several hundred hand-finished components from the celebrated ZEITWERK movement are displayed, revealing the intricate mechanical choreography behind the brand’s award-winning digital watch. The first floor continues this exploration, shining a spotlight on Lange’s most complex calibres and celebrating the depth of its horological expertise.
A second staircase is adorned with enlarged moon-phase disks, guiding visitors upward toward the boutique’s more intimate spaces. The journey culminates on the second floor, where a bespoke lounge—thoughtfully inspired by the surrounding Mayfair milieu—offers a serene retreat for collectors and connoisseurs. Finally, on the third floor, an on-site watchmaker provides clients with rare, behind-the-scenes insight into the meticulous craft that makes Lange one of the world’s most revered manufactures.
“We are excited to be opening our new flagship boutique in such an incredible location and look forward to welcoming our London customers as well as watch enthusiasts from all over the world. The club-style lounge is a friendly nod to the ever-growing community of A. Lange & Söhne collectors in the United Kingdom. The opening of our new London premises is also a special moment for us because of our historical ties to the city, which played a decisive role in the brand’s international success in the mid-19th century: In 1851, Ferdinand Adolph Lange presented his watches at the World Exhibition in London.”
Wilhelm Schmid, CEO, A. Lange & Söhne
With the opening of Old Bond Street, London joins New York, Dubai, Shanghai, Singapore, Hong Kong, Tokyo, and Frankfurt as home to an A. Lange & Söhne flagship boutique—further strengthening the brand’s global presence while offering a compelling new destination for enthusiasts and collectors alike.
The new A. Lange & Söhne flagship boutique is located at 29 Old Bond Street, W1S 4QG London.