Alexander Shorokhoff Take A Dive With The ‘Deep Ding’

It is fascinating to know how is a watch created at Alexander Shorokhoff. What influences its development? How does it get its name? What is the idea or story behind it? Well now we know…

A good old friend of Alexander Shorokhoff from Djibouti – Michael Gebre Ab, owner of the yacht “Lucy”, also a watch enthusiast, always dreamed of a reliable and waterproof watch for his sea voyages. This was reason enough for Alexander to think about developing such a watch, as he also wished to expand his collection with a 10 ATM waterproof watch. During many discussions it became clear that the new model should be a solid, well protected and unbreakable watch. Nevertheless, it should be emotional, avant-garde and artistic, in order to remain true to the philosophy of the brand.

This idea gave rise to the special case design with a lattice and the closed back, on which artfully placed a pair of turtles. The case consists of six parts in total – the upper bezel with sapphire crystal, an inner rotating bezel, the middle case and two lids. In addition, there is also the grille, which is constructed from six separate and 90° bent stainless steel rods and 12 fixing screws. The upper bezel is pressed into the body, and the backs are screwed. To further protect the case with the sapphire crystal, the stainless steel rods are also screwed in place. They pass through the upper bezel, are embedded in the middle case and fastened from below with screws. This creates a solid case construction that is protected from any external influences.

The case has two crowns, one located at 2 o’clock for the inner rotating bezel, which can be used for setting the minutes when diving, and the other located at 4 o’clock for setting the time. In addition, the crowns have double seals to be sufficiently protected against water pressure of 10 ATM which means that it can withstand a pressure of 10 bar, or the pressure of a water column of 100 meters. The caseback creates an artistic moment, showing a beautiful image from the depths of the sea – a lovely pair of turtles in 3D design. Under the caseback is a reliable and robust Swiss movement 2824.ETA (or equivalent SelitaSW-200 movement), which is equipped with a hand-engraved and refined rotor.

The dials of the new model are available in two different mother-of-pearl finishes – light and dark. Their lustre represents the depth of the sea in all its facets. In the lower circle is the globe with indications of the cardinal points. The luminous hands were designed and produced in a large format to still be visible through the grid. There will be other dial variations for this model as well.

The name was arrived at as a compromise due to discussions between the design and inspiration teams. They settled on a name in two languages – “Deep” in English, meaning “deep”, and “Ding” in German, referring to an object. The model “Deep Ding”, is the first 10 ATM water resistant watch produced by Alexander Shorokhoff.

A new watch box was designed in a beautiful navy blue with the interior having a wavy fabric cover in the lighter shade. Through the “peephole” with steel frame in the upper part of the box you can see the watch even when the box is closed. Furthermore, on the left side of the box you can also find a certificate, which indicates the authenticity of the watch.

Both models are limited to just 30 pieces and thus contribute to the increase in value of this exceptional model. The exclusive advantage price of €1994EUR is only valid for the year 2021. In 2022 the price will automatically increase to €2340EUR.

Technical Specifications:

DEEP DING – AS.DD1

Caliber: 2824.ETA (SW200) automatic, with a hand-engraved and refined oscillating weight, blued screws, 25 (26) jewels; Functions: Hours, minutes, center seconds; power reserve approx.: 49 (38) hours
Case: Stainless steel with steel lattice and embossed solid steel caseback, center part coated in a PVD red gold colour, outer bezel and crowns in PVD black; 45.0 mm;
Bezel: Rotating inner bezel in PVD red gold, adjustable via crown to 2h
Height: 13.75 mm (14.3 mm with steel mesh)
Crystal: Sapphire crystal with anti-reflective coating
Water resistance: 10 ATM
Dial: White mother-of-pearl, hour markers with luminous paint
Hands: Black lacquered with luminous paint
Strap lugs: 22 mm
Strap: High quality rubber strap with folding clasp
Limitation: 30 pieces
Price 2021: €1994EUR (from 2022: €2340EUR)

DEEP DING – AS.DD2

Caliber: 2824.ETA (SW200) automatic, with a hand-engraved and refined oscillating weight, blued screws, 25 (26) jewels; Functions: Hours, minutes, center seconds; power reserve approx.: 49 (38) hours
Case: Stainless steel with steel lattice and embossed solid steel caseback, center part as well as outer bezel and crowns in PVD black; 45.0 mm;
Bezel: Rotating inner bezel in PVD black, adjustable via crown to 2h
Height: 13.75 mm (14.3 mm with steel mesh)
Crystal: Sapphire crystal with anti-reflective coating
Water resistance: 10 ATM
Dial: Black mother of pearl, hour markers with luminous paint
Hands: Black lacquered with luminous paint
Strap lugs: 22 mm
Strap: High quality rubber strap with folding clasp
Limitation: 30 pieces
Price 2021: €1994EUR (from 2022: €2340EUR)