Audemars Piguet marks the dawn of a new era and the start of a collaboration with Marvel, one of the most prominent character-based entertainment companies. Inspired by historical character watches, including some of Gérald Genta’s timepieces from the 1980s, Audemars Piguet wanted to pay tribute to the next generation of inspirational Super Heroes and chose to focus on the powerful Marvel Universe.
Audemars Piguet CEO François-Henry Bennahmias’ long-lasting friend and Marvel Cinematic Universe Avenger Don Cheadle, AKA the War Machine, sparked the beginning of this partnership in 2017 – a dream come true for François-Henry Bennahmias who first aspired to collaborate with Marvel 15 years ago.
The partnership with Marvel is the latest example of how Audemars Piguet continuously looks beyond Haute Horlogerie for inspiration, notably in the realms of pop culture and the entertainment industry.
“Back in 2017, when François told me about his long-standing interest in teaming up with Marvel, I said, ‘No time like the present. Let’s give them a call and put your dream into motion.’ As an Avenger and a long-time friend, it was a no brainer.”
Don Cheadle, AKA War Machine
These partnerships have not only acted as inspirational fuel, propelling the creation of innovative designs and feats of micro-mechanical precision in Audemars Piguet’s timepieces. In keeping with the Manufacture’s long history of design experimentation and connection to the larger cultural world, the partnership with Marvel takes Audemars Piguet’s celebration of inspirational Super Heroes to the next level and promises multiple exciting surprises.
“It just goes to show that the most inspiring collaborative adventures result from meaningful human interactions and a strong will to never give up!”
François-Henry Bennahmias, Chief Executive Officer, Audemars Piguet
For more information please visit https://www.audemarspiguet.com