Bamford London Colourful Mayfair 2.0 Now Sharper And Smarter

Bamford London Colourful Mayfair 2.0 Now Sharper And Smarter

Bamford London has unveiled the Mayfair 2.0, a reinvention of the classic Mayfair Sport, now sharper, smarter, and built to move with you.

Revived and redefined for the next generation of collectors, the Mayfair 2.0 continues the bold legacy of Bamford London’s original icon — a watch born from attitude, engineered for versatility, and now perfected through innovation.

This new chapter brings a modular evolution, pairing elevated materials with a sports-engineered titanium core — a modern interpretation of strength, precision, and design freedom.

At its heart lies a split-second chronograph, a nod to the watch’s athletic DNA and Bamford’s pursuit of precision. Whether measuring the moment or mastering the minute, it’s a function built for those who appreciate both performance and play.

Engineered for collectors, designed for life. Lightweight yet resilient, the titanium core ensures enduring durability, while the Swiss quartz movement guarantees absolute accuracy. Every detail, every finish — a study in craftsmanship and character.

The true innovation lies in its four interchangeable cases, crafted from high-density polymer for effortless transformation. With a simple click, the Mayfair 2.0 adapts — from monochrome sophistication to vivid expression. One watch, infinite personalities.

The palette is pure Bamford: Electric Blue. Viper Green. Cocktail Pink. Neon Yellow. Each hue tells a story — bold, confident, and unapologetically modern.

“We wanted to create something that lives at the intersection of utility and identity. This isn’t about selling you a watch. It’s about giving you the tools to switch your look, your vibe, your story, instantly.”

George Bamford, Founder, Bamford London

No tools. No limits. Pick it. Click it. Change it. In a split second, your watch — and your mood — evolves.

Launched with a vibrant, multi-sport campaign that blurs the lines between luxury, style, and movement, the Mayfair 2.0 captures the essence of Bamford London: heritage with humor, craftsmanship with character, and luxury with a grin.

A collectible for those who dare to play.

Technical Specifications:

• TYPE: Quartz Chronograph with 1/10 second counter

• DIAL: Luminous indices and hands

• MOVEMENT: Swiss Made Ronda 3540.D

• CASE MATERIAL: Titanium core, Removable Hybrid Polymer outer case

• CASE DIAMETER: 40mm

• CASE THICKNESS: 13.8mm

• WATER-RESISTANCE: 10 ATM – 100 m

• LUG WIDTH: 20mm

• RRP: £495.00

For more information please Bamford London

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