Situated within one of Manhattan’s premiere shopping destinations at 605 Fifth Avenue, the new retail concept invites customers to shop the full range of timepiece offerings across the group’s portfolio of brands including Citizen, Bulova, Accutron, Frederique Constant, and Alpina.
The first of its kind in North America, the new expansive 7,000 sq ft. three-story space is an immersive shopping experience incorporating state-of-the art technology and bringing to life Citizen’s acclaimed LIGHT is TIME art installation, a visual expression of the concept of time and its relation to light.
Together with Paris-based Japanese architect, Tsuyoshi Tane (ATTA – Atelier Tsuyoshi Tane Architects), the captivating installation is inspired by Citizen’s proprietary light-powered Eco-Drive technology and spotlights the foundation of any watch movement – the base plate, which is manufactured in-house for all Citizen watches and ensures the company’s status as a manufacture d’Horlogerie.
Celebrating its 140th anniversary in 2023, Alpina is honouring one of its showcase ranges, the Alpiner Extreme, by adding two new models featuring for the first time a chronograph. The two new versions come on a silver or navy-blue dial, both with an integrated stainless-steel bracelet.
“We are proud to join the ever-growing Fifth Avenue shopping district and introduce Citizen Watch America group brands through an innovative and immersive experience. This is our first-ever U.S. multi-brand flagship and there is no better place than New York City to capture the inclusive worldview of our company as it serves as the most iconic intersection for citizens from across the world.”
Jeffrey Cohen, President, Citizen Watch America
Founded in 1988 and celebrating its 35th anniversary this year, Frederique Constant unveils a new 88 pieces limited-edition version of its Highlife Tourbillon Perpetual Calendar Manufacture (above). Featuring all the characteristics of the Highlife collection, including its integrated and interchangeable strap, this new timepiece comes with a blue dial on a stainless-steel case and bracelet. Combining the best of tradition and innovation, it bears witness to the ongoing progress of a manufacture dedicated to watchmaking excellence.
The new flagship store has been designed by acclaimed architect Ken Park and his award-winning New York-based firm Kenneth Park Architects, other notable features of the store include a massive video display viewable from the street and dynamic True 3D technology where watches visually jump from a screen.
The first two floors are for CWA’s full range of timepiece offerings from Citizen, Bulova, Accutron, Frederique Constant, and Alpina across sport, style, and luxury collections, in addition to timepieces that are available exclusively at the flagship location.
For more information please visit Citizen, Alpina, Bulova, Accutron or Frederique Constant