This November, Jaeger-LeCoultre invites visitors to discover the world of Reverso through a richly immersive exhibition set in the heart of New York City.
To mark over 90 years since the birth of the Reverso, Jaeger-LeCoultre presents a major exhibition tracing the history of this remarkable timepiece. The Reverso Stories exhibition is travelling to New York and explores the creative and cultural universe of this exceptional design through four themes, leading visitors on a journey through more than 90 years of timeless modernity.
In addition to historic timepieces, the exhibits will include the 2023 Reverso models launched at Watches and Wonders, and two exceptional new Reverso Tribute Enamel models that will be launched during the New York season of ‘Reverso Stories’.
Visitors will discover the Reverso story through four key themes: Story of an Icon, Style and Design, Innovation, and Craftsmanship. Set at the heart of the exhibition, Yiyun Kang’s multimedia installation, Origin, was specially commissioned by Jaeger-LeCoultre under its Made of Makers program.
Showcasing the 180 crafts housed under one roof at the Manufacture Jaeger-LeCoultre, two spaces are dedicated to particular aspects of the craft and art of watchmaking. The ‘Hokusai’ room celebrates the master enamellers of the Manufacture’s Métiers Rares™ atelier and pays homage to the 19th century Japanese artist Katsushika Hokusai.
‘Reverso Stories’ offers visitors a deeper exploration of watchmaking through the Atelier d’Antoine, a hands-on educational workshop that focuses on the Reverso.
The Reverso Stories exhibition is travelling to New York starting from November 3rd to 22nd at IRON23, 29 W 23rd Street, New York.
For more information please visit Jaeger-LeCoultre