Maison Boanton Joins Forces With The IMAGYN Association To Fight…

Maison Boanton has joined forces with the IMAGYN association to support the fight against women’s cancers.

To mark this meaningful collaboration, the Maison unveils an exceptional timepiece: the Emblème Pink Edition, distinguished by a soft salmon-pink dial and produced in an exclusive limited edition of just 24 pieces. For collectors who appreciate both horological refinement and heartfelt purpose, this edition represents far more than a watch, it is a statement of solidarity and elegance.

Released in October, a month dedicated to raising awareness for women’s cancers, the Emblème Pink Edition symbolises the Maison’s commitment through its most intimate art form: watchmaking. Each timepiece sold will contribute 20% of profits to IMAGYN, supporting research, prevention, and women living with cancer.

To champion this project, Maison Boanton is joined by Gwendoline Hamon (above), an acclaimed actress whose quiet strength and sincerity perfectly echo the values of this collaboration. A patron of IMAGYN since 2017, she has devoted her voice to breaking taboos and supporting women facing illness, a commitment deeply rooted in personal experience.

For Breast Cancer Awareness Month, the Maison will unveil an exclusive interview and unseen portraits of Gwendoline Hamon, captured in an intimate, timeless setting that mirrors the emotional depth of the Emblème Pink Edition.

The Emblème Pink Edition captivates with its velvety lacquered dial, a refined hue sitting perfectly between soft pink and salmon. Subtle yet unmistakable, this colour recalls the tones that have long fascinated discerning collectors—balancing warmth, grace, and character. At its centre, the engraved Boanton Emblème nods to the Maison’s historic heritage, inspired by classic seals and expressing a seamless blend of tradition and modernity.

Each piece is paired with a storm-grey hand-finished alligator strap, crafted in Boanton’s Parisian atelier. The rich tone and natural grain of the leather highlight the pink dial’s elegance. A bottle-green grained calf strap is also offered, adding a bolder, more contemporary dimension.

The 40 mm cushion-shaped case pays tribute to refined 1920s design. With its rounded lines and slim 10.9 mm profile—including a double-domed sapphire crystal—it reflects the Maison’s dedication to balanced proportions and comfort.

Inside beats a La Joux-Perret Manufacture movement, crafted, assembled, and tested in La Chaux-de-Fonds, Switzerland. This automatic caliber offers a 68-hour power reserve, along with refined decorations: diamond-cut bevels, rhodium-plated and heat-blued screws, and a solid tungsten rotor adorned with Côtes de Genève and the Boanton insignia in lacquer.

Technical Specifications:

Movement

• La Joux-Perret G100 automatic movement

• Power reserve: 68 hours

• Functions: Hours, minutes, seconds

• Frequency: 4 Hz (28,800 vph)

• Diameter: 25.6 mm (11ó’’’)

• Height: 4.45 mm

• Jewels: 24

• Finishing: Côtes de Genève, diamond-cut bevels, rhodium-plated screws heat-blued,

solid tungsten rotor with engraved and lacquered decoration

Case