M.A.D.1 is not an MB&F Machine, but a more accessible timepiece which they have created under a different brand, M.A.D.Editions.
The initial version, M.A.D.1 was offered to those officially called “The Friends” of the brand, meaning the suppliers who helped them create their MB&F Machines; and to the members of “The Tribe”, the owners of MB&F machines: the patrons who have made the adventure possible.
The reactions to the M.A.D.1 were mind-blowing, in a matter of days, they were submerged by thousands of comments and messages on social media, begging them to make the M.A.D.1 available. This is why Max Büsser – Founder of MB&F – has decided to create a follow-up version accessible to a wider audience, named the ‘M.A.D.1 RED’.
“We needed the time to organize ourselves, because M.A.D.Editions remain a side project; it has always been clear in my mind that M.A.D.1 could not put our MB&F operations in danger. We also wanted to propose a slightly different timepiece, because the original M.A.D.1 should remain exclusive to the Friends and the Tribe.”
Maximillian Büsser, Founder, MB&F
It’s built on the same platform as the original M.A.D.1, with the same crazy case structure. It has the same lateral time display, with two rotating cylinders for the hours and minutes. The upside-down modified Miyota movement is powered by the triple-blade winding rotor in titanium and tungsten. But the M.A.D.1 RED also has its own special features.
The original blue has been replaced by a very cool cherry red, and the bezel is slightly slimmer, and the winding and time setting is now done with a more classic, round winding crown.
The many fans who have taken the time to express their interest by writing to MB&F since last year will get priority access to the piece, but they are also making it available to anyone through a lottery which is now open (and which is obviously free of charge).
The price of the M.A.D.1 RED is CHF 2,900 + VAT.
For more information please visit M.A.D.GALLERY