We applaud brands that innovate in these difficult and challenging times. Today we were delighted to see Georges Kern, CEO of Breitling launch the new Chronomat Collection via video broadcast. At the height of the webcast, around 2,000 people tuned in to see the new timepieces.
When the Breitling Chronomat was launched in 1984, it marked a welcome return to mechanical Swiss watches, which had all but disappeared when quartz watches dominated the marketplace in the 1970s. Inspired by the Frecce Tricolori watch, which had been developed and launched in 1983 in collaboration with the famed Italian aerial squadron of the same name, the Chronomat celebrated Breitling’s centenary in style and marked the return of the mechanical chronograph on which the brand had built its global reputation to a prominent place.
The new Chronomat Collection introduces a new generation to the watch that underscored Breitling’s bold decision to return to its rightful place as a producer of great mechanical chronographs. Every Chronomat has features that make it instantly recognisable:
– The signature rotating bezel is highlighted by rider tabs, which not only protect the crystal but make the manipulation of the bezel easier.
– The rider tabs at 3 o’clock and 9 o’clock, true to the original, are interchangeable, so the wearer can use them either for a “count up” or “count down” function.
– The highly recognisable stainless-steel integrated Rouleaux bracelet with a butterfly clasp.
Each chronograph in the new collection is powered by the Breitling Manufacture Caliber 01, an in-house mechanical movement that delivers an impressive power reserve of about 70 hours. It is worth noting that, when Breitling launched its in-house Manufacture Caliber 01 more than ten years ago, it was introduced in the Chronomat 01.
For more information please visit https://www.breitling.com/gb-en/