Panerai’s commitment to the world of design and innovation are reinforced as they return as Official Timekeeper of Salone del Mobile.

The Luminor GMT Power Reserve Ceramica PAM01574 makes its debut at Panerai’s pop-up at Milano Rho Fiera as well as enriching the series of events galvanising the Casa Panerai boutique in Via Montenapoleone during the Milan Design Week. The hallmark features of Luminor, defined by Panerai’s storied history and its essence of functional design, find a natural parallel with the forward-thinking spirit and distinctive design showcased at the central fair of Salone del Mobile.
“Our partnership with Salone del Mobile demonstrates that we have our finger on the pulse
Alessandro Ficarelli, CMO, Panerai
of the world of design and innovation, and we are proud to continue this journey as the
official timekeeper of such a prestigious event for the third year in a row. The new Luminor
GMT Power Reserve Ceramica captures the perfect synergy between Panerai’s hallmark
functionality and the forward-thinking spirit of Milan Design Week. With its striking black
ceramic case, functional movement, and bold aesthetic, this timepiece represents our
commitment to making watches that are technically robust and deeply connected to the
creative world around us.”
Boasting a 44mm black ceramic case, this new timepiece anchors Panerai’s ongoing exploration of high-performance materials. Celebrated for its strong resistance to high temperatures, scratches, and corrosion combined with a lightweight nature that ensures a remarkable wearability, ceramic has become a cornerstone of Panerai’s high-tech material portfolio, introduced for the first time in 2007 with the Radiomir Black Seal Ceramica PAM00292.

Once hardened, the ceramic is shaped and refined using diamond-tools wheels and tooling. This step involves smoothing surfaces, defining intricate details, and achieving the distinctive curves of the Luminor case. The complexity of Panerai’s case design, with its multiple rounded surfaces and components like the crown guard and bridge, demands an unparalleled level of technicity and engineering expertise.

On this new release, the Luminor GMT Power Reserve Ceramica PAM01574 features a 44mm black ceramic case with a mix of polished and sandblasted finishes, complemented by a smoked sapphire crystal case back and a titanium base. Water resistant up to 30 BAR (~300 meters), this watch has been rigorously tested, subjecting it to a pressure 25% greater than the guaranteed water resistance value to ensure it meets Panerai’s stringent standards.
The new timepiece is powered by the P.9012 caliber, an automatic movement offering a comprehensive suite of functions. The GMT complication ensures easy tracking of a second-time zone, making this timepiece an ideal companion for global travellers. With a power reserve of three days, the watch’s energy is stored in two spring barrels, wound by an oscillating weight that operates in both directions.
PAM01574 comes with an elegant blue alligator strap and an additional, more casual blue rubber strap. Both first and second strap, as well as the buckle, are equipped with the PAM Click Release SystemTM requiring no tool for easy switch between each strap option to ensure versatility for every style preference.
Technical Specifications:
Luminor GMT Power Reserve Ceramica
PAM01574
Movement: Automatic mechanical, P.9012 calibre, 13¾ lignes, 6mm thick, 31 jewels, Glucydur® balance, 28,800 alternations/hour. Incabloc® anti-shock device, two barrels, seconds reset device. 231 components.
Functions: Hours, minutes, small seconds, date, GMT, power reserve indicator.
Power Reserve: 3 days.
Case: 44mm, sandblasted ceramic middle case, sandblasted and polish bezel, lever and crown. Grade 5 titanium screwed see-through case-back with smoked sapphire crystal. Sapphire crystal.
Dial: blue sun-brushed sandwich with luminous markers, hours and minutes hands coated with white Super-LumiNova® X2; power reserve indicator and GMT hand coated with blue Super LumiNova® X1.
Strap: Blue alligator strap with T/T stitching, micro sandblasted titanium trapezoidal buckle. PAM Click Release SystemTM on strap and buckle.
Water resistance: 30 BAR (~300 meters).
Price (RRP): £14,200
For more information please visit Panerai