Rolex Date With Destiny

Since its creation in 1945, the Rolex Oyster Perpetual Datejust has continued to reinvent itself while symbolising an undeniable classic elegance.

A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial. Highlighted by the Cyclops lens, these numbers are a reminder that 24 hours constitute a day, but also mark a date with destiny. The Datejust offers enhanced comfort in terms of legibility and daily time management. Useful and practical, it was soon established as a precious instrument for the modern, independent, active wearer.

With a large selection of dials, the Datejust offers the most varied combinations of all Rolex watches. Set with diamonds or made from mother-of-pearl, adorned with palm or fluted motifs, or featuring a sunray finish, the Datejust dials offer a host of faces available in a wide variety of materials, colours and motifs, with different hour markers. Bearing chief responsibility for the identity and legibility of Rolex watches, all the brand’s dials are developed in-house for optimal results.

The Datejust’s case, 31 mm, 36 mm or 41 mm in diameter and guaranteed waterproof to a depth of 100 metres (330 feet), is a paragon of robustness and reliability. The middle case is crafted from a solid block of Oystersteel, a particularly corrosion-resistant alloy, or 18 ct gold. 

Calibre 3235, (above) for the Datejust 36 and Datejust 41, self-winding mechanical movements entirely developed and manufactured by Rolex. A consummate demonstration of technology, these movements carry a number of patents. They offer outstanding performance in terms of precision, power reserve, resistance to shocks, convenience and reliability.

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