Alexander Shorokhoff presents the new model EMOTION UNO – a captivating fusion of traditional craftsmanship and a modern, avant-garde design.


The dial presents itself as a canvas, fully adorned with an avant-garde motif that transforms into a striking work of art, where the passage of time gracefully yields to design. Available in two distinct palettes, one warm, the other cool, each version is complemented by finely matched gold- or silver-toned hands. True to the collection’s DNA, the oversized numerals at 60, 20, and 40 anchor the composition with unmistakable character.

A supple calfskin strap underscores the watch’s contemporary elegance, while within beats the meticulously hand-engraved SW300 automatic movement, proudly revealed through its sapphire-crystal case back.

Limited to just 50 numbered pieces worldwide, the EMOTION UNO is more than a watch—it is a statement of individuality. With a versatile 40 mm case diameter, it is designed to fit seamlessly on nearly any wrist, offering collectors a rare union of artistry, craftsmanship, and value.
Technical Specifications:
Model “EMOTIO UNO”
Ref. No.: AS.EM01-1 / Price: €1,799
Movement: Automatic movement SW300 with hand-engraved and refined rotor, blued screws, 25 jewels
Power Reserve: 42 hours
Functions: Hours, minutes, central seconds, date
Case: Brushed and polished stainless steel
Water Resistance: 5 ATM
Diameter: 40 mm / Height: 11.3 mm
Glass: Double-sided sapphire crystal; domed and anti-reflective on the front
Dial: Silver-coloured, adorned with an avant-garde inspired pattern
Hands: Rose gold-coloured
Lug Width: 20 mm
Strap: Genuine calfskin in brown with contrast stitching and an engraved solid stainless-steel pin buckle
Limited Edition: 50 pieces
Ref. No.: AS.EM01-2 / Price: €1,799
Movement: Automatic movement SW300 with hand-engraved and refined rotor, blued screws, 25 jewels
Power Reserve: 42 hours
Functions: Hours, minutes, central seconds, date
Case: Brushed and polished stainless steel
Water Resistance: 5 ATM
Diameter: 40 mm / Height: 11.3 mm
Crystal: Double-sided sapphire crystal; domed and anti-reflective on the front
Dial: Pastel yellow with an avant-garde inspired pattern
Hands: Silver-coloured
Lug Width: 20 mm
Strap: Genuine calfskin in a light yellow tone with contrast stitching and an engraved solid stainless-steel pin buckle
Limited Edition: 50 pieces
For more information please visit Alexander Shorokhoff