The Alexander Shorokhoff watch manufactory has ‘always chosen the hardest way’ which has stood them in good stead as they celebrate their 30th year. Courageous and fearless, the brand, still relatively young is firmly established and appreciated earning a respectable name in the watch industry.
With the AVANTGARDE collection, first presented in 2011, Alexander Shorokhov created a new dimension of artful watches. Since its inception, his watch designs and ‘crazy’ idea of the AVANTGARDE collection breaks with all normal guidelines. This extraordinary line has their roots in classical modernism.
The following artists should be mentioned, with whom Alexander Shorokhov has had a very personal connection over the many years: Picasso, Kandinsky, Klimt, Marc and many others. Torbillon ‘Picassini’, which is dedicated to Picasso, touches on the theme of ‘faces’ and ‘genders’. This theme was often depicted by Picasso in his paintings and made him world famous.
Model ‘Kandy Avantgarde’ was dedicated to the most famous Russian avant-garde artist Wassily Kandinsky. As an abstract painter he possessed exceptional intelligence and had a strong sense of colour and form. Shorokhov was also fascinated by Franz Marc with his ‘Blue Horse I’. Fittingly for the 30th anniversary, a horse also appears as a motif on his watch in his collection with the ‘Orange Horse’ model.
The AVANTGARDE collection has been enriched with many exceptional models: Plus-Minus, Babylonian, Los Craneos, Levels, Revolution Avantgarde, models like the Deep Ding, Neva and finally the first anniversary watch for the 30th anniversary: the model ‘Crazy Eyes’, which Alexander Shorokhov, dedicated to Gustav Klimt.
For this year’s anniversary (10th September) of the Alexander Shorokhoff watch manufactory, many new avant-garde models are already planned: Babylonian III, chronograph ‘Square & Round’, a ball watch called ‘Shar’, ‘Vintage 7’ and many more.
Extravagant and very exclusive only for the anniversary year, he designs a total of 30 unique one-offs with a limitation of only one piece! These unique pieces will not only be unique and very creative, but also fully live up to the art orientation and brand philosophy of producing limited works of art.
Entirely under the motto ‘UNIQUE0‘, where the red ‘E’ symbolically stands for the upside-down number ‘3’, everything revolves around the anniversary year. All these models from the ‘UNIQUE0‘ collection will always be available for purchase in the in-house online store on a Thursday at 12 noon (CET).
The uniqueness and extraordinary creativity of these models will be incomparable. They will provide a surprise effect and certainly increase the value of these watches. Look forward to an exceptionally creative and exciting anniversary year with unprecedented and outstandingly artistic watch models from the house of Alexander Shorokhoff.
Join the watch manufactory on its journey into the ‘unexpected’.