Bamford London Turns Up The Heat With New GMT Neon Series

Five vibrant Swiss Made GMT watches bring colour, character and summer energy to Bamford London’s ever-growing collection.

Summer is a state of mind, and Bamford London has bottled it in the form of five striking new GMT timepieces. Introducing the Neon Series – a collection that combines bold monochromatic colour with Swiss mechanical watchmaking, designed for those who prefer their wristwear to make a statement.

Available in Aqua Blue, Electric Green, Sunset Orange, Neon Lime and Hot Pink, each model delivers an unmistakably playful aesthetic while remaining true to the brand’s signature blend of British design and Swiss craftsmanship.

At the heart of every watch is Bamford London’s distinctive engraved ripple-effect dial. Inspired by the way water reacts to a single touch, the concentric pattern creates an ever-changing play of light across the surface, adding texture, depth and movement. It’s a fitting motif for a collection inspired by travel, adventure and the memories that define summer.

“We wanted to create something that simply makes people smile. Watches don’t always have to take themselves seriously. The Neon Series is about embracing colour, celebrating summer and wearing something that instantly lifts your mood. The ripple pattern reminds us that even the smallest moments can leave a lasting impression.” George Bamford, Founder of Bamford London

While the colour palette is unapologetically bold, the mechanics remain reassuringly serious. Each Neon Series model is powered by a Swiss Made automatic GMT movement, allowing the wearer to track a second time zone, ideal whether travelling overseas or simply keeping in touch with friends and family around the world.

The collection has been designed with versatility in mind. Every watch is supplied on a colour-matched textured Cordura® strap with a leather lining, while an optional white rubber strap offers a more relaxed, sport-focused alternative for warmer days by the water.

Protected by a sapphire crystal and water resistant to 100 metres, the Neon Series is built for everyday wear, whether that’s exploring a new city, heading to the coast or enjoying long evenings that stretch well beyond sunset.

More than simply colourful, the Neon Series captures Bamford London’s philosophy that luxury should feel personal, expressive and fun. It is a collection that encourages wearers to embrace the moment—wherever summer may take them.

Technical Specifications:

Bamford London GMT Neon Series

Price: £1,450

• Swiss Made automatic GMT movement
• Designed in London
• Five colourways: Aqua Blue, Electric Green, Sunset Orange, Neon Lime and Hot Pink
• Signature engraved ripple-effect dial
• Sapphire crystal
• 100m water resistance
• Matching textured Cordura® strap with leather lining
• Optional white rubber strap

For more information please visit Bamford London