The ultimate reference in luxury chronograph watches, TAG Heuer’s high-precision timing innovations have kept pace with the evolution of sports since 1860. Our timepieces make it possible to capture every fraction of a second of a performance.

From the wrists of the drivers who have marked the history of motor racing to your wrist, TAG Heuer watches have a lasting impact on their time and their era. Shortly after its inception, TAG Heuer introduced the Mikrograph – a mechanical chronograph five times more accurate than any other – and became the official timekeeper for the most famous sports competitions.

With the arrival of motorsports, TAG Heuer became the first watchmaking brand to sponsor the Formula 1 World Championship since its creation.

TAG Heuer on MrWatchMaster:

TAG Heuer Open A Window On The Carrera Chronograph Tourbillon

TAG Heuer Monaco Goes Green

TAG Heuer Goes Back To The Future With The Aquaracer Professional 300

New TAG Heuer Carrera Heuer 02T Now In Blue

TAG Heuer | Ronaldo and Button Don’t Crack Under Pressure

The Story Of Your Watch: George Bamford, Founder, Bamford Watch Department