Mr Jones Celebrate 75th Beano Anniversary With Dennis The Menace Watch
British independent watchmaker Mr Jones Watches has teamed up with iconic comic brand Beano to unveil a playful limited-edition timepiece celebrating 75 years of Dennis the Menace.
Bursting with the irreverent spirit that has defined generations of Beano readers, the watch appears to leap straight from the pages of the comic. Dennis and his faithful dog Gnasher tumble wildly across the dial after an ill-timed encounter with a banana skin, cleverly doubling as the watch’s time-telling display.
”Beano is a true British institution, loved by generations of kids, myself included. As a British brand, we were thrilled and inspired to create a watch to celebrate this milestone for Dennis. It’s been a real joy to work with Beano and bring this watch to life. As we do all the printing and assembly of our watches right here in London, we were able to explore many different options for the design and get to the point where we’ve created something really outstanding that captures the spirit of Dennis (and Gnasher!) .” Crispin Jones, Founder, Mr Jones Watches
As the duo spins around the dial, Dennis points to the minutes while Gnasher, distracted mid-flight by the pursuit of a sausage, indicates the hours, bringing a uniquely animated take to the art of reading time.
Founded in 2007, Mr Jones Watches has established itself as one of Britain’s most distinctive independent watch brands, championing creativity, humour and artistic expression over conventional watchmaking traditions. With workshops based in London and a flagship boutique in Covent Garden, the brand has earned a cult following for its imaginative approach to horology.
“2026 is Beano’s Year of Mischief, when we celebrate Dennis the Menace turning 10 for the 75th time – and the creative mischief he represents: the humour, creativity and imagination that fuel childhood at its very best. We’re delighted to partner with the brilliant artists at Mr Jones Watches to create something that captures that same playful spirit and reminds grown-ups everywhere that no matter how much time passes, being a kid never gets old.” Rob Glenny, Executive Director Kids Community Growth, Beano
Limited to just 750 pieces worldwide, the Beano collaboration launches on Friday 29th May and will be available exclusively through Mr Jones Watches.
Celebrations will continue the following week with a special birthday event for Dennis the Menace at the brand’s Covent Garden store on Saturday 6 June. Visitors will also have the opportunity to meet renowned Beano illustrator Nigel Parkinson, who will be creating live sketches in his instantly recognisable comic-book style.
Technical Specifications:
- Glass: sapphire
- Case: stainless steel
- Width (3 o’clock to 9 o’clock): 37mm
- Height (from lug to lug): 46mm
- Strap: 18mm black leather with red stitching
- Mechanism: Single jewel quartz mechanism
- Waterproof: 5ATM
- Guarantee: 12 months
- Price: £225 / €285 / $295
For more information please visit Mr Jones Watches